Branding + Identity
Rebranded a local public elementary school from a corporate, district-instituted website to one with the same vibrance of the students within. A new colorful identity and mascot breathed life into the way the school presented itself - attracting more funding from community donors and more parental involvement. A complete creative overhaul from the inside out - website to collateral, social media to building exterior - allows the brand (yes, schools can be a brand!) to radiate the joy that the students bring to it every day.
I was asked to brand a new company looking to make fundraising easier for nonprofits and public schools. I took it from their former B2B, e-commerce approach, and rebuilt the UX, design concept and all copy - creating something more friendly and approachable that regular people can understand.